Send Bulk SMS from Search Page Layouts or Campaigns.

You can create templates for SMS’s with data from various Salesforce fields in the Object, which are auto populated in the SMS.

SMS Magic support Template Based Bulk SMS Campaigns from Campaigns Object.

SMS Magic provides API’s for developers to write triggers for a. Send SMS/Bulk SMS c. Create Templates

Send SMS from Workflow

Create Action on Incoming.

Receive SMS replies inside your Org. Lookups, workflows, events etc can be created on incoming SMSes.

You can schedule messages for sending at a future time.

The delivery status of a message can be viewed in SMS details.